The first lesson I've learnt during my 10 years of experience as a designer is that designing digital products and services requires to establish first of all an empathic connection with the users, being them the main focus of any project. That's why I constantly advocate for the user to guarantee their needs are met throughout the end-to-end design process. I use a variety of tools that allow me to build on continuous learning and design iteration based on data and analytics, and the main ones are: qualitative/quantitative research, rapid prototyping techniques and usability testing sessions.
Another crucial part of my work is effective communication with my team and stakeholders: I always share findings, insights from usability experiments and UX or UI design ideas ranging from simple notes over Slack to exhaustive documentation, depending on the case. Often times I also plan and facilitate Agile-driven UX workshops for co-creation sessions or discovery phases.
In my spare time you can find me reading (a lot), drawing, painting, eating (not only in my spare time), watching movies or architecture documentaries. Take also a look at my illustrations!
WORK EXPERIENCE
2023—Ongoing
Product Designer at Blueground
2018—2023
Senior UX Designer, freelance
2020—2022
Digital Director at Ciao Ciao Studio, Palermo
2016—2018
Senior UX Designer at Hanzo, Barcelona
2014—2016
UX Designer at ustwo, London
2013
Interaction Designer intern at Smart Design, New York
2012
Interaction Designer intern at Fjord, Paris and Berlin
EDUCATION
2013
MFA Visual and Interaction Design at IUAV, Venice
2010
BA Architecture and Exhibit Design at La Sapienza University, Rome
SKILLS
Agile workflow
Analytics based user-centred design
Wireframes, journeys and flows
Rapid prototyping
Plan usability experiments
Run user testing sessions
Build design systems & styleguides
Run & facilitate workshops
Illustration and 2D Animation
HTML, CSS, Javascript
MAIN TOOLS
Figma
Adobe suite
Miro
Maze
Hotjar
Notion
LANGUAGES
Italian
English
Spanish
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